Out-Position Your Competition in
20-Minutes
Out-Position Your Competition in
20-Minutes
Out-Position Your Competition in
20-Minutes
Out-Position Your Competition in
20-Minutes
We’ve taken our entire brand strategy process and condensed it into a tool that every founder should use. If you’re trying to grow your business, this will help you get clear on your brands purpose, its positioning, who it’s really for, what the competitive landscape looks like, and eight core brand principles that will guide every decision the business makes.
We’ve taken our entire brand strategy process and condensed it into a tool that every founder should use. If you’re trying to grow your business, this will help you get clear on your brands purpose, its positioning, who it’s really for, what the competitive landscape looks like, and eight core brand principles that will guide every decision the business makes.
We’ve taken our entire brand strategy process and condensed it into a tool that every founder should use. If you’re trying to grow your business, this will help you get clear on your brands purpose, its positioning, who it’s really for, what the competitive landscape looks like, and eight core brand principles that will guide every decision the business makes.
95%
95%
95%
of consumers are willing to pay
more for products from brands
they trust. Salsify
of consumers are willing to pay
more for products from brands
they trust. Salsify
of consumers are willing to pay
more for products from brands
they trust. Salsify
137K
137K
137K
new startups are launched
each and every day
around the world. Microsoft
new startups are launched
each and every day
around the world. Microsoft
89%
89%
89%
of customers stay loyal to
brands that share their same
values and beliefs. Wunderman
of customers stay loyal to
brands that share their same
values and beliefs. Wunderman
of customers stay loyal to
brands that share their same
values and beliefs. Wunderman
The Strategy Problem
Your Competition is Out-Positioning You
Your Competition is Out-Positioning You
Your Competition is Out-Positioning You
Founders spend years working on the product but the brand becomes and afterthought. That's how you lose customers to weaker products with clearer stories.
Founders spend years working on the product but the brand becomes and afterthought. That’s how you lose deals to weaker products with clearer stories.
Founders spend years working on the product but the brand becomes and afterthought. That's how you lose customers to weaker products with clearer stories.
Human Powered > AI Powered
Human Powered > AI Powered
Human Powered > AI Powered
AI tools definitely get you to an answer quicker, but that doesn't always make it the right answer. Usually, it's the same safe, averaged answer that every one of your competitors would get from the same tool. This brand strategy builder asks the questions a real strategist would ask and gives you a clear view of how to build a brand worth backing.
AI tools definitely get you to an answer quicker, but that doesn’t always make it the right answer. Usually, it’s the same safe, averaged answer that every one of your competitors would get from the same tool. This brand strategy builder asks the questions a real strategist would ask and gives you a clear view of how to build a brand worth backing.
AI tools definitely get you to an answer quicker, but that doesn't always make it the right answer. Usually, it's the same safe, averaged answer that every one of your competitors would get from the same tool. This brand strategy builder asks the questions a real strategist would ask and gives you a clear view of how to build a brand worth backing.
Perception Controls Price, Not Features
Perception Controls Price, Not Features
Perception Controls Price, Not Features
The brands that charge more aren't usually the ones with the best features, they're the ones customers trust the most, and that trust comes from a position people understand and values they recognise as their own. When that isn't there, the only thing left to compete on is price, and someone will always be willing to go lower than you.
The brands that charge more aren’t usually the ones with the longest feature list, they’re the ones customers trust the most, and that trust comes from a position people understand and values they recognise as their own. When that isn’t there, the only thing left to compete on is price, and someone will always be willing to go lower than you.
The brands that charge more aren't usually the ones with the best features, they're the ones customers trust the most, and that trust comes from a position people understand and values they recognise as their own. When that isn't there, the only thing left to compete on is price, and someone will always be willing to go lower than you.
Consistency Compounds Over Time
Consistency Compounds Over Time
Consistency Compounds Over Time
The best way to build trust is through consistency.
When customers see the same story in every part of your business, from the product itself to a support email and everything in between, you earn more of their trust each time.
A trusted brand not only attracts more customers, but it also attracts more people who want to work for and with it.
The best way to build trust is through consistency. When customers see the same story in every part of your business, from the product itself to a support email and everything in between, you earn more of their trust each time. A trusted brand not only attracts more customers, but it also attracts more people who want to work for and with it.
The best way to build trust is through consistency.
When customers see the same story in every part of your business, from the product itself to a support email and everything in between, you earn more of their trust each time. A trusted brand not only attracts more customers, but it also attracts more people who want to work for and with it.
Give People a Reason to Choose You
Give People a Reason to Choose You
Give People a Reason to Choose You
Give People a Reason to Choose You
20 Minutes
30 Questions
Real Insights - No AI
Customers choose you because they trust you, and they trust you because they know what you stand for. Most start-ups fail because their founders missed this step.
This tool is the same strategy process we work through with all of our clients, and it's built to give you clarity on your brands purpose, its position, who it's for, what the market looks like right now, and the core principles that guide every business decision.
What this won't do is generate a strategy for you. The questions are structured to get you to the output, but the thinking is all you.
Customers choose you because they trust you, and they trust you because they know what you stand for. Most start-ups fail because their founders missed this step.
This tool is the same strategy process we work through with all of our clients, and it's built to give you clarity on your brand's purpose, its position, who it's for, what the market looks like right now, and the core principles that guide every business decision.
What this won't do is generate a strategy for you. The questions are structured to get you to the output, but the thinking is all you.
Customers choose you because they trust you, and they trust you because they know what you stand for. Most start-ups fail because their founders missed this step.
This tool is the same strategy process we work through with all of our clients, and it's built to give you clarity on your brand's purpose, its position, who it's for, what the market looks like right now, and the core principles that guide every business decision.
What this won't do is generate a strategy for you. The questions are structured to get you to the output, but the thinking is all you.
